The difference between Bespoke and Couture vs. Ready To Wear and Made to Measure:

Atelier Jensen is bespoke, couture, and bench-made completely right here in our Atelier. The words "bespoke" and "couture" are often incorrectly used and thrown around by thousands of brands who are most definitely not. According to Wikipedia: "Bespoke clothing is traditionally cut from a pattern drafted from scratch for the customer, and so differs from ready-to-wear, which is factory made in finished condition and standardised sizes, and from made to measure, produced to order from an adjusted block pattern." This is "analogous to women's haute couture" which is a term that is actually protected by law in France to mean only this! Wikipedia explains of couture: "Haute couture is fashion that is constructed by hand from start to finish, made from high quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers, often using time-consuming, hand-executed techniques. Considering the amount of time, money, and skill that is allotted to each completed piece, haute couture garments are also described as having no price tag - in other words, budget is not relevant."